Lianyungang Clean Coast Volunteer Service Center
debriefing
2024.11
Lianyungang Clean Coast Volunteer Service Center is a private non-enterprise unit, with marine garbage management as the core, committed to marine environmental protection education, water environmental protection, environmental protection facilities open to the public and other fields of environmental volunteer service, an average of more than 30 activities per year. More than 100,000 people have participated in the event.
The center implements Xi Jinping's thought on ecological civilization, aims to drive more people to become actors in protecting the environment, and solves specific environmental problems in the form of diversified activities that take into account the overall situation, are down-to-earth, innovative, and effective.
Center has formed a high-quality backbone volunteer team, with a relatively mature activity process and a low threshold for public participation, which is conducive to driving more citizens, especially fishermen, riverside residents and other stakeholders to participate in the activities. The center also mobilizes volunteers to actively participate through the Internet, carries out live broadcasts and other activities, creates a strong brand of volunteer service projects, and forms a good atmosphere for promoting environmental protection and social co-governance.
The "Mother River Award" is the highest honor awarded to social organizations by the Chinese government in the field of ecology and environment.
Lianyungang Clean Coast Volunteer Service Center is the only social organization in Lianyungang City to receive this award, which has been highly recognized by the government and written into the 2020 Lianyungang Municipal Government Work Report.
In September 2021, Lianyungang Clean Coast Volunteer Service Center hosted the main venue of the 5th National Beach Cleanup Public Welfare Activity. Ma Shiguang, then deputy secretary of the Lianyungang Municipal Party Committee and acting mayor, attended and delivered a speech.
the launching ceremony of the event, which was broadcast live on the whole network through the Xinhua News Agency cloud platform, and 160,000+ netizens watched it online.
Since 2018, the Lianyungang Clean Coast Volunteer Service Center, with the support of the Municipal Cyberspace Administration of the People's Republic of China, the Municipal Bay Mayor's Office, the Municipal Bureau of Ecology and Environment, and the Municipal Youth League Committee, has carried out the public welfare action of cleaning up the beautiful ocean. A total of more than 100 beach clean-up public welfare activities have been organized, with a total of more than 100 kilometers of coastline cleaned up, more than 50,000 kilograms of beach garbage cleaned, and more than 50,000 citizens participated.
To unite the local love sea and establish high-quality and smooth participation channels and platforms
get the whole city "moving" for a beautiful ocean"
Cleaning up beach garbage, it is not enough to rely on marine environmental protection organizations alone, and it is difficult for the government to bear all the responsibilities, and we must further unite the active participation of the forces that love the sea.
In Lianyungang, many enterprises and institutions care about the marine environment and have a strong demand for volunteer services, but they suffer from the lack of good channels and platforms.
The center took advantage of the situation and surveyed 20 beaches in urgent need of management on the city's more than 200 kilometers of coastline, and carried out the "love beach" adoption activity for enterprises and institutions in the city, which received a positive response. In a short period of time, 39 enterprises and institutions signed up, and the number of volunteers exceeded 2,000. After the claim, these caring units will carry out public welfare beach cleaning activities on the claimed beaches from time to time.
Carry out the claim of 'Love Beach'
carry out a series of public welfare beach cleaning activities of "Walking with Lei Feng Cars".
"Lei Feng Che" has a history of more than 60 years in Lianyungang City and is a banner of local spiritual civilization construction. "Walking with Lei Feng Che" is a public welfare action promoted by the Lianyungang Municipal Government, which has great local influence and is rich in resources, such as funds and policies.
center focuses on the Beautiful Ocean Public Welfare Action Project, deeply integrating and interacting with local characteristic resources. More than 10 units actively responded and participated, driving more than 500 people to become marine volunteers and participate in public welfare beach cleaning activities.
In addition, after communicating with the Lianyun District Government, the Municipal Bay Mayor's Office and other units, the center established Xishu Beach as the first "Lianyungang City Multi-party Construction of Beautiful Bay Demonstration Bay", and implemented full-time beach cleaning without dead ends with the participation of street offices, volunteers, caring enterprises, urban management and sanitation, etc., to ensure that the beach does not see obvious pieces of garbage. Set a benchmark for the public welfare beach cleaning of other beaches, and provide citizens with good sea-friendly and offshore conditions with clean beaches, clear water and green shores. According to the actual implementation, summarize experience, strive for the support of government departments, and further promote the practice of building a beautiful bay demonstration bay with multiple parties.
Tell a good story about the ocean
make the beautiful ocean a "buzzword" in the city
To protect the marine environment, it is essential to tell a good story about the ocean.In the process of implementing the project, the center made full use of traditional media, new media, Internet celebrities and other communication channels to innovate publicity methods, so that the beautiful ocean has become the annual "hot word" of Lianyungang, and the public welfare beach cleaning and beautiful ocean have become the high-frequency words of the local media.
In order to expand the publicity effect, the center also cooperated with the most influential local media "Lianyungang Release" to commission a series of public service advertisements to protect the marine environment and reduce plastic waste, and released them on media platforms such as Lianyungang Release.
Both farming, animal husbandry and fishing
"lighten" the ocean from the source
Fishermen go out to sea to fish, sometimes it takes more than ten days to return to port, eat instant noodles and drink bottled water, the city's more than 1,500 fishing boats, the garbage produced is not a small amount, can we create conditions for them to bring the garbage back to the shore for disposal?
Equipping fishing boats with garbage cans can improve fishermen's awareness of environmental protection, promote garbage management from land to shore and then to the sea, achieve full coverage, minimize garbage entering the sea, improve the benefits of fishermen, and protect the marine ecological environment. The center did everything possible to find funds, and after many communications, it won the support of Lianyungang Port Group, which supported the funds and equipped the city's fishing boats with a 120-liter garbage can to encourage fishermen to bring back the plastic waste generated and collected during the sea operation back to the shore for processing, and the fishermen were highly motivated to participate. In the next step, the center strives to set up "blue huts" for marine garbage in larger fishing ports to further strengthen guidance.
Be an example, be a model, and take the lead
win trust and support, drain resources, and protect the blue
Deeply rooted in the local area, closely focusing on the work of various government departments to manage the ocean, regardless of the cost and conditions, and wholeheartedly devoted. Be an example, set an example, and take the lead, win the trust and support of the government, and also win the resources for the healthy and sustainable development of the organization.
Zhangwei Port Gate on the south side of the Lianyungang Bridge is one of the places where the center has carried out beach cleaning activities for a long time. In accordance with the requirements of the Lianyungang Municipal Government, as a representative of the public welfare beach clean-up activities, the center designed and produced exhibition boards to report on the spot, showing the national beach clean-up public welfare activities, love beach adoption, folk bay chief and other brand projects carried out by the center for many years under the guidance and support of the China Ocean Development Foundation, which have been fully affirmed by leaders at all levels.
With the support of the China Ocean Development Foundation, the center carries out volunteer service activities for marine environmental protection in Lianyungang City, with great social influence and high reputation. It has been strongly supported and highly affirmed by the Lianyungang Municipal Government and relevant government departments.
Based on the Beautiful Ocean Public Welfare Action Project, on July 20, 2022, the Office of the Lianyungang Municipal People's Government issued the implementation plan of the Lianyungang Ocean Clean-up Special Action (Lian Zheng Ban Chuan [2022] No. 50), and the division of responsibilities clearly states that "Lianyungang Clean Coast Volunteer Service Center: Assist in carrying out marine clean-up actions and is responsible for organizing a series of beach clean-up public welfare activities." "
this provides a solid foundation for the center to secure resources and support and carry out its activities locally.
Lianyungang Clean Coast Volunteer Service Center
our vision
participate in accordance with the law, participate in an orderly manner, and actively participate in it, make a useful supplement to the government's governance of the ecological environment, and promote the construction of a beautiful ocean and a plastic-free ocean. Gather multiple forces to build a "beautiful China"!
